Action Burger is the first and only sci-fi comic and video game themed restaurant. Located in Brooklyn, NY, Action Burger boasts 250+ old school video games, gaming tournaments, movie nights, multiple MeetUp groups, and the best burgers in the city! Oh, and did I mention the amazing bar specials on craft beer and milkshake cocktails? The Gravity Shockwave is a fan favorite and includes Cask and Cream, Kahlua, chocolate and vanilla ice cream, garnished with Oreo’s and vanilla cookies! The owner of Action Burger, Vlane Carter, is also the creator of the sci-fi comic series, Bio-Sapien.
In anticipation of their featured appearance on Food Network’s reality series, Mystery Diner, Action Burger was in need of a website redesign.
Action Burger and I reviewed the existing website, identified its weaknesses, addressed the aesthetic, and revealed the issues that resulted in poor conversions.